Growth PlatformFrom lead capture to closed sales
Two engines — lead forms collect the leads, automated messaging follows them up — driving customers all the way to the sale.
Lead forms
Efficient acquisitionThrough consultations, bookings, events, surveys and content downloads, lead forms catch the traffic coming from social, ads and your website — collecting customer details, understanding needs and segmenting audiences, so every touchpoint becomes a lead you can keep working.
Automated messaging
Precise follow-upBased on each customer's needs, behaviour and stage of engagement, the right message goes out at the right moment — nurturing interest, answering needs, driving purchases and repeat engagement, so no list goes quiet and every customer keeps moving forward, lifting engagement, conversion and long-term value.

from awareness to purchase
A complete funnel, with a tool for every stage
From lead forms that catch your traffic to automated messaging that nurtures, segments and follows up, X LEAD links lead capture, customer engagement, remarketing and win-back into one chain — so every interaction drives the next step automatically, and keeps sales growing.
Efficient acquisition starts with a lead form
Turn public traffic into private assets — then let automated messaging keep the cycle turning
How lead forms turn traffic into contacts
Traffic that only looks and leaves is wasted ad spend. A form catches visitors at the right moment, so every click leaves a contact you can follow up.
Pick a purpose
Enquiry, signup, booking — pick one.
Live in minutes
Chat with AI to draft the content.
Share anywhere
One link for social, ads, site.
Leads file themselves
Saved and tagged on submit.
Seven lead-form types
Through consultations, bookings, events, surveys and content downloads, lead forms catch the traffic coming from social, ads and your website — collecting customer details, understanding needs and segmenting audiences, so every touchpoint becomes a lead you can keep working.
Form tools for efficiently capturing leads
Precise follow-up, driven by automated messaging
Turn silent lists into active customers — automated communication builds trust and drives conversion
How automated communication nurtures every lead
Following up isn't about sending more messages — it's about saying the right thing at the right moment. The system keeps engaging for you, from the first welcome to the final nudge before purchase.
Respond instantly
A welcome message lands at once.
Segment by tags
Auto-tagged by source, interest.
Nurture in sequences
Messages build trust on a rhythm.
Wake sleeping lists
Quiet contacts get a fresh nudge.
Four messaging channels
Based on each customer's needs, behaviour and stage of engagement, the right message goes out at the right moment — nurturing interest, answering needs, driving purchases and repeat engagement, so no list goes quiet and every customer keeps moving forward, lifting engagement, conversion and long-term value.
Messaging channels that nurture every lead
Traditional Marketing vs. Funnel Marketing
Marketing 4.0 Formula: Unlock & Reinvent Conversion Power
Frequently asked questions
A few things worth knowing before you start.
What is a customer acquisition platform, and how is it different from a form builder?
A form builder collects data and stops there. An acquisition platform joins lead capture to what happens next: the moment a visitor submits, the record is filed and tagged by source and answers, then the system follows up on a rhythm over email, SMS, LINE or WhatsApp until the lead converts and returns. You don't just get a list — you see where each customer is in the journey.
How is a lead form different from Google Forms?
Google Forms gives you a spreadsheet — everything after that is manual. With a lead form, every submission is saved straight into the CRM, automatically categorised and tagged by source, answers and behaviour. The system then follows up on its own, sending timed messages that invite the customer to take the next step, and you can run targeted blasts to any segment whenever you like. The form itself is also built for business: it can accept payments, and offers booking, registration, coupons, surveys, a mini store and more, depending on what you need.
Explore what lead forms can doCan I use X Lead to collect leads, and where do those leads live?
Yes — that is the starting point of the platform. You build a lead form, share the link on Facebook, Instagram, LINE, ads or your website, and every submission files itself. All leads sit in one back office together with their source, answers and interaction history, ready to be filtered, segmented and exported — never scattered across DMs, inboxes and spreadsheets.
See how lead forms capture leadsWhat kinds of lead forms are available?
Seven ready-made types: general enquiry forms, online booking, redemption offers with named coupons, event registration, surveys, voting, and a one-page mini store. Each is a working template — pick the purpose, adjust the fields, and it is live. No design work and no code required.
See all seven form typesWhat does the system do automatically once a lead comes in?
Four things: it sends a welcome message or offer straight away, while interest is highest; it tags and segments the lead by source, interest and behaviour; it runs a message sequence that warms a cold lead into a buyer; and it automatically re-engages contacts who have gone quiet. All of it runs without you touching anything.
Explore messaging automationWhich messaging channels are supported?
Four channels — EDM email, SMS/MMS, LINE and WhatsApp — all managed from the same dashboard. You can pick the right channel for each segment and see delivery, open and click results side by side in one report.
See the channels and ratesDo I need to know how to code or design?
No. Forms and pages start from templates with the layout and colours already handled, and you can draft the copy by chatting with AI. From picking a purpose to building the content, sharing the link and having leads file themselves, most people have their first form live within minutes.
See the three steps to build a formHow much does it cost — is there a free plan?
There is a free plan and no credit card is needed to open an account, so you can build a form, collect leads and try automated follow-up first. From there you pick a subscription based on the number of forms, contact limits and message quota you need; EDM and SMS credits are topped up separately based on what you actually send.
Compare plans and pricingOne platform across the whole customer journey
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