Content Marketing
Long Text Sucks?
Busting the myth that people no longer read long-form content. Research shows longer articles win on backlinks and social shares — the real key lies in your layout, headlines, and subheadings.
In an age dominated by fast-food culture, does anyone still want to read a long article?
In his book Sell Like Crazy: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle, author Sabri Suby draws on more than $30 million spent generating traffic and thousands of scientific split tests. His conclusion? Long-form copy beats short-form content every single time. The one big caveat, of course, is that your content has to be genuinely entertaining and compelling.
Even in the world of SEO, your website traffic can benefit from long-form text. SEO expert Brian Dean analyzed 912,000,000 blog posts and uncovered some fascinating findings:
Long-form content earns 77.2% more backlinks on average than short posts.
Longer headlines correlate with more social media shares — titles that are 14–17 words long are shared 76.7% more often than titles of just 1–5 words.
Want to maximize your shares? Aim for a word count between 1,000 and 2,000 words.
We believe that a genuinely valuable article can't be too short — it needs enough words to give readers the knowledge they came for. In content marketing, shorter isn't always better. Instead, it's your article's layout, headlines, and subheadings that form the true formula for success.