[Marketing Must-Read] 4 Reasons to Drive Your Marketing with Video

Key Takeaways

• Video makes information easier to grasp, sparks consumer interest more readily, and delivers higher product conversions and a stronger return on investment
• It drives more social sharing and plays well across a range of mobile devices, capturing more mobile users and fueling brand promotion
• It improves your website's ranking in search engines
• It extends into email marketing to lift conversions

According to data from Wyzowl, 63% of businesses have already started using video content marketing. Among them, 82% consider video marketing an important part of their strategy and believe it delivers a solid return on investment.

The reason isn't just that everyone else is doing it — it's that video is one of the most versatile and profitable digital marketing tools available today.

Here are the 4 top reasons your business should treat video as an essential item in its marketing toolbox.

1. Visuals Explain Better, Lifting Conversions and Sales

Sight is our dominant sense, and the vast majority of the information delivered to our brains is visual. If still images can already boost engagement significantly, imagine what moving images could do for your business. When you need to explain a difficult concept, an animated video can bring it to life — and this perfect blend of entertainment, information, and simplicity helps your audience understand your brand.

In fact, no matter your industry, adding a product video to your landing page can work wonders, boosting conversions by as much as 80%.

2. Building Trust and Encouraging Sharing Made Easy

Marketing 4.0 calls for less hard selling and more trust-building, emotionally resonant marketing. What matters isn't just the content, but the trust and emotion it conveys. Here, YouTube — the world's second-largest social platform — plays an indispensable role. When loyal fans share and promote a brand through video, they share more than facts; they share their emotions and experiences. Fun, engaging videos are easy to share on social media, and when a video presents a brand or product in a conversational way, it creates a more intimate, personal connection. That's exactly why 57% of consumers say video gives them more confidence when shopping online.

3. Google Loves Video

Video lets you increase the time visitors spend on your site. Longer time on site signals that you have quality content, and Google analyzes this and boosts the SEO ranking of sites with embedded video.

Moovly offers a striking statistic: if your website has an embedded video, you're up to 53 times more likely to appear on the first page of Google. And since Google now owns YouTube, video's impact on your search engine ranking has grown significantly.

You can optimize your videos on YouTube to improve SEO. Write engaging titles and descriptions. Add links to your website, products, and services. Give prospects a clear path forward, and explore the world of interactive video to encourage users to take action.

4. Video Captivates Mobile Users

Video and mobile devices go hand in hand. 90% of consumers watch video on their mobile devices. Because people love watching video on the go, gaining exposure through video means your video audience will keep growing.

According to Google, since a phone is a personal connection, its content is more tailored to individual preferences — making it a better fit than TV or other media. Specifically, smartphone users are 2X as likely as TV viewers, and 1.4X as likely as desktop viewers, to engage.

An introductory email that includes a video can boost click-through rates by 96%!

Once you've created your videos, be sure to weave them into your email marketing campaigns. An introductory email that includes a video can boost click-through rates by 96%! It's a brilliant way to stand out and deliver your message more effectively.

Conclusion

Video marketing offers a range of benefits: greater brand awareness, stronger engagement and trust, and higher conversions and ROI. Every business should consider making video one of the pillars of its core marketing strategy. While producing video isn't yet the easiest or cheapest task, the returns it delivers are enormous. Online video editing tools keep improving and becoming more affordable, too. Even your smartphone can already produce a perfectly decent video.

And here's more good news:

Your video doesn't have to be perfect. What matters is the content!

The latest research shows that users are mainly disappointed by videos that fail to clearly explain a product or service. Low quality and poor design matter far less. So you could say video is like pizza — even when it isn't perfect, it's still pretty delicious!